Times/Review Newsgroup unveils Northforker.com

05/23/2013 9:30 AM |

northforkerlogoTimes/Review Newsgroup unveiled today its northforker brand, focusing entirely on tourism, lifestyle and leisure content from the North Fork.

Matt Kapelas

Matt Kapelas

Northforker.com will be updated multiple times each day with information on the region’s wineries, farm products, hotels and restaurants, real estate, arts and music scenes, as well as outdoor and educational activities for children and adults.

The newsgroup’s popular magazine supplements are also in the process of being incorporated under the northforker brand.

Leading these efforts is Matt Kapelas, former longtime managing editor of Long Island Pulse magazine, who was hired earlier this month. He started at Pulse after its fourth issue in 2005 and helped build the Patchogue-based publication into what is today one of the larger regional magazines in the U.S., with 100,000 monthly copies distributed across Suffolk and Nassau counties.

“As a lifelong resident of Suffolk County, I’ve always looked at the North Fork as the last vestige of true Long Island,” said Mr. Kapelas, who lives in Ridge.

“The potential of Northforker.com and Northforker magazines to enhance the lives of the area’s residents and visitors alike is something I’m grateful to be a part of.”

“We have published tourism-based content for decades in print,” added publisher Andrew Olsen, “and we are excited to package this content in a compelling way on the web with this new site.”

Sonja Reinholt Derr, the company’s sales and marketing director, said northforker.com will provide the inside scoop on everything there is to do on the North Fork, with the “when” and the “how” all readily available at readers’ fingertips.

Kael Goodman, CEO of BlankSlate, a tech company out of Brooklyn, developed the site along with Times/Review Newsgroup staffers.

“Our team really sees the potential in the Northforker website as people local to the community as well as tourists need a place to learn about all the great things happening in this area,” Mr. Goodman said. “The North Fork is incredibly unique and Times/Review is uniquely positioned to deliver a site like this.”

The company’s news editors and reporters will be involved in helping to grow northforker.com.

“Just like we provide timely, in-depth coverage of our schools, governments and neighborhoods in our papers,” said executive editor Grant Parpan said, “this website and the magazines will allow us to cover food, wine, real estate and tourism on the North Fork with a heightened focus and attention to timeliness.”

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