In an effort to sell more tickets to All for the East End, the organizers of the charity concert being held in one week at Martha Clara Vineyards in Riverhead announced Sunday that anyone purchasing tickets this week will receive a second admission free of charge.
The buy one, get one free promotion is being sponsored by Bridgehampton National Bank, which has agreed to donate the cost of the comped tickets.
The show — which features headliners Nile Rodgers and his band Chic along with ‘American Idol’ runner up Adam Lambert and Swedish DJ sensation Avicii — benefits the new non-profit organization All For The East End (AFTEE), which aims to raise funds to support the more than 1,000 not-for-profits on Long Island’s East End with grants. It was also announced in June that comedian Russell Peters, and electro bands Chromeo and Mystery Skulls will also be on the bill.
Tickets for the event can be purchased online at aftee.org for $149.
Mr. Rodgers is best known as one of the founders of the dance band Chic who brought hits like Le Freak (Aw Freak Out!), Everybody Dance and many others. He has worked as a producer with countless musical heavyweights in a wide range of genres from Madonna to David Bowie, Duran Duran and Dianna Ross. More recently, Rodgers co-wrote and played his famous guitar “The Hitmaker” on the new Daft Punk summer anthem “Get Lucky.”
Self taught and only 22 years old, Avicii has already made a name for himself with his inventive electronic music. He recently headlined the Ultra Music Festival with Madonna in Miami and has also completed a $1-million charity tour. He’s currently considered one of the biggest names in all of music.
At a press conference in Juneannouncing the event, Rodgers said, “Just Avicii and Chic is a good show alone.”
“It’s going to be hard to keep some of [the other acts] off the stage with me because that’s what we do,” he said. “We’re a community that loves to support each other.”
The event will take place at Martha Clara next Monday, Aug.19.
All For the East End (AFTEE) is a new 501(c)(3) non-profit established to raise awareness of the role not-for-profit organizations play across the East End. Working with the Long Island Community Foundation, AFTEE will establish a grant process to bring in new funds and disperse them to the more than 1,000 registered 501(c)(3) organizations on the East End.
“[The event] will be the greatest dance party the East End of Long Island has ever seen,” Mr. Rodgers said. “Dance music unites, dance music is happy and [we] will bring all ages to the dance floor. I say this with a huge amount of humility, but we are really good. I guarantee you’re going to be dancing that night.”