It appears the parking lot of the new Saber Riverhead shopping center — featuring Dick’s Sporting Goods and other stores — gives shoppers something extra: a free view of the high-speed action that will take place next door at Riverhead Raceway.
But not for long.
Management at the Route 58 Raceway plans to erect a new section of billboards to block the view of the southern portion of the track, which can be seen from the adjacent parking lot.
“It’s not going to be an open area,” said Joseph Arian, a marketing manager for the racetrack.
He said the raceway hopes to have the new billboards in place by April, when the 2014 racing season starts.
The idea is to offset the cost of the billboards through the advertisements carried on them, Mr. Arian said.
“We’re hoping the local businesses will want to be involved, especially because of all the new shopping in the area,” he said.
The 122,000-square-foot Saber Riverhead complex, where Dick’s Sporting Goods, Christmas Tree Shops and Five Below have already opened, is one of three new large shopping centers in the vicinity.
The 271,000-square-foot Shops at Riverhead center, which will have a Costco Warehouse as its anchor, is being constructed across the street from the raceway and a new 170,000-square-foot super Walmart store is being built just west of that.
It’s possible that some shoppers in the new stores, which include a Buffalo Wild Wings sports bar and grill, will be inspired to visit the racetrack as well, Mr. Arian said, since it will be just a short walk away.