Branding L.I. Wine: How the Wine Council is looking to shape the region’s image

10/19/2015 7:58 AM |

grapes vineyard

What do you think of when you hear the term “Long Island wine?”

Does it call to mind supple, sophisticated bottles of cabernet franc and merlot, or a crisp sauvignon blanc that pairs perfectly with oysters harvested from Peconic Bay? Or maybe, for you, Long Island wine is less synonymous with the product itself, but a summer day spent “out east” drinking rosé and laughing with friends?

In the 42 years since Alex and Louisa Hargrave planted the first commercial vineyard in Cutchogue, the industry, like that of any burgeoning wine region, has experienced periods of significant change in both atmosphere and reputation.

And until recently, there has never been a large-scale, unified effort to create a brand. 

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