09/12/13 6:00am

TIM GANNON PHOTO | Anthony Coates delivers a concession speech Tuesday night.

To the editor:

I believe the voting public is always open to support a challenger who places ideas and principles above party loyalty. However, based on the primary election results, the Anthony Coates campaign seemed unsuccessful in articulating either.

The campaign strategy to go negative instead of focusing on a positive reform agenda — what he would do differently from the incumbents — never materialized and Mr. Coates paid the price at the ballot box. That stated, I would hope all of us can refrain from continued personal demonization of any candidate and stick to the important issues the town has to wrestle with.

Unless you have been willing to run for office and opened your entire life and family to public scrutiny, personal attacks of any individual with the courage to run for office is uncalled for, and perhaps the reason why so many good, qualified folks stay out of the fray.

Steven Romano, Riverhead