Low-price grocery retailer Aldi will open its Route 58 store on Jan. 10, a public relations spokesperson for the company said in a press release. A 9 a.m. ribbon-cutting ceremony will be held outside the store, which is located in a shopping center just east of Riverhead Raceway. A grand opening event with product samples and on-site sweepstakes for the chance to win Aldi gift cards will follow.
“We are pleased to bring our first store to Riverhead to help customers get high-quality products at everyday low prices,” said Bruce Persohn, South Windsor division vice president for Aldi. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and save up to 50 percent without compromising. As important as price is, the only way to attract and keep shoppers is to have quality products.”
A national retailer with nearly 1,300 stores in 32 states, Aldi sells food and general merchandise under generic brands exclusive its company, a move the retailer claims saves customers money.
When Aldi launches later this week, it will be the fourth retailer in the new shopping center to open its doors, joining Dick’s Sporting Goods, Five Below and Christmas Tree Shops. Starbucks is still under construction in the plaza.
Buffalo Wild Wings, which is located in the shopping center next to Aldi, was previously expected to open Dec. 9 but remains closed.