Video: What’s in stock at the new ‘OMG! How Cute’ store

VERA CHINESE PHOTO | Helene Korbin shows off a decorative shawl at her new store, OMG! How Cute in Riverhead.

If you’re in the Riverhead area and are in the market for say, a spoon that doubles as a straw or a lady bug-shaped stapler, you’re in luck.

Long time owners of Comfort Keepers in Riverhead, Helene Korbin and Carol Burghardt have opened a new shop in downtown Riverhead.

Click to see a video tour of the store

The aptly named “OMG! How Cute” opened mid-February on East Main Street. There, shoppers can find unique gifts, toys, soaps, candles and more.

Ms. Korbin said she is expecting more inventory to come in within the next few weeks, but in the meantime she is looking for suggestions as to what to carry. Click to see photos of what is in stock.

She noted that some of the products are not available in any other store on Long Island.

“We want to become a destination,” she said. “We’ve put together a huge, diverse line.”

Ms. Korbin, who is from Mattituck and Ms. Burghardt, who is from Jamesport, were inspired to set up shop in downtown Riverhead because the nearby Hyatt Hotel and The Riverhead Project restaurant are soon scheduled to open. The pair will continue to run Comfort Keepers, a service which provides non-medical elder care.

The store is located directly across from the Salvation Army store on East Main Street, where Peconic River Yoga used to sit before relocating to the south side of the road. For more information call 656-0596.

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