Record turnout at East Marion farm for French lavender bloom

Hundreds of people visited Lavender By the Bay over the weekend to see — and smell — the East Marion farm’s French lavender. (Credit: Jennifer Gustavson)

When Lavender By the Bay announced over the Fourth of July weekend its French lavender crop was blooming, the magnificent occurrence — coupled with beautiful weather — is a combination the farmers believed could draw a crowd.

But more visitors than in previous years descended into the East Marion farm to see — and smell — the bloom, including many Asians from New York City. 

Lavender By the Bay owner Serge Rozenbaum and his son, Chanan, said Sunday they weren’t quite sure why the bloom was so popular within the Asian culture until a visitor explained how a popular movie has made the fragrant bluish-purplish-violet flower all the rage.

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