Brian Curtin wanted Pure North Fork, the new restaurant he manages at Wading River’s Great Rock Golf Club, to stand apart from its predecessor.
The golf course’s former restaurant, Blackwells, was a more traditional steakhouse featuring mahogany tables and high prices. So when that closed in January 2014 and new ownership took over, Curtin, who manages the golf course and also managed Blackwells, saw an opportunity.
In its place is a “craft bistro” emphasizing local ingredients and a casual atmosphere. And, speaking of prices, when Pure North Fork opened to the public Monday, the only menu items costing more than $30 were prime steaks.
“[Blackwells] was so private-club looking that people might have come here for the restaurant and thought it was a private club and that they weren’t welcome,” he said. “[Pure North Fork] is the anti-golf club … We want this to be a place where people feel very comfortable.”