Goldberg’s Famous Bagels expands into Jamesport

Goldberg’s Famous Bagels has opened its fourth North Fork location in Jamesport. (Credit: Krysten Massa)

If you’re a fan of Goldberg’s Famous Bagels living in the eastern portion of Riverhead Town, your morning breakfast run just got a bit more convenient. 

The bagel and deli chain moved into its fourth North Fork location this week, taking over the former Lenny’s North Fork Bagelry & Cafe.

“The location kind of just came to us,” said fourth generation co-owner Amanda Goldberg, who runs the Mattituck, Greenport and now Jamesport stores along with Chris Conlan. “[We] really think it’s exciting and great to take over the North Fork like we did on the South Fork.”

Goldberg’s now has 11 locations across the East End, including one in downtown Riverhead.

The pair decided to keep news of the new location quiet until they opened on Monday. Lenny Lubrano is still operating Lenny’s Pizza next door.

The new location is full of familiar faces, with staff brought over from the Mattituck store and former Lenny’s employees. Ms. Goldberg said both Goldberg’s and Lenny’s staff have their own group of followers that now can merge into one and keep that “hometown feel” when customers come in.

Like the other locations, the Jamesport store will offer healthier options like acai bowls and healthy lunch sandwiches. They will also offer a variety of baked goods and will adjust the menu as they get to know the clientele.

Ms. Goldberg said she wants it to be a destination where there is something for everyone and not just a place to get a bagel. She said she’s happy to hear feedback from customers that the new spot in Jamesport is more accessible for them on their morning commute to work.

“I’m excited that we have a great reputation in Mattituck and we just made it a little bit more convenient for a demographic of people,” she said, adding that she’s humbled to be able to continue to run and expand her family’s “mom and pop” business.

“I just hope people are as excited as we are about it,” she said. “I love the North Fork and I’m excited to be there for this adventure.”

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