Chic Creations to hold grand opening today

01/18/2013 1:00 PM |
PAUL SQUIRE FILE PHOTO | Chic Creations in downtown Riverhead will open its doors for the first time Saturday morning.

PAUL SQUIRE FILE PHOTO | Chic Creations in downtown Riverhead will open its doors for the first time Saturday morning.

Riverhead’s first new business of 2013 will open its doors Saturday morning.

Chic Creations, a clothing, jewelry and fashion accessories shop, will hold its grand opening from 9 a.m. through 7:30 p.m. The unique boutique is located on East Main Street next to Robert James Salon.

Hampton Bays couple Wendy and Felix Martinez said opening the store will fulfill a long-time dream.

“We felt Riverhead was the place to start our first boutique because it’s a welcoming downtown community,” said Felix, the owner of Hampton’s Paint Masters, who both designed and renovated Chic Creations.

His wife, Wendy, designs many of boutique’s products, which she plans to produce in small lots of up to only a dozen.

“We have fun and unique looks that we want people to wear and feel special,” Ms. Martinez said of the custom clothing and accessories she will sell at the boutique.

Supervisor Sean Walter said he sees the opening as another boost to the downtown revitalization, which included Peconic Ballet Theater, a dance theater that also signed its lease in November.

“I applaud the efforts and significant economic investment of Wendy and Felix Martinez,” Mr. Walter said of the boutique’s owners. “The block-by-block approach of downtown revitalization is working.”

Landlord Shelly Gordon said he is proud to have one of his locations as the site of the year’s first business.

“I believe this dress boutique has tremendous promise and will be very successful,” Mr. Gordon said.

gvolpe@timesreview.com